The Alway On

Kids these days continuously interact with the world around them. They talk, text and tweet 24/7. Accessing the weirds of the world with the touch of a fingertip. Not afraid to express themselves, switching trends faster than ever before. Yet, older people often see this as a negative attribute of the younger generation.

Empower youngsters to embrace the limitless mentality of their generation. The positive side of always being there. Always connected to the world. Always engaged with friends. The mentality of being Always On.

The outdoor campaign for the rebranding of Talk Talk would also serve as a canvas for the different challenges. People could have a stare down with a laser cat our use their phone to create their own graffiti piece on a digital billboard. 


Awarded with a D&AD 
New Blood Wooden pencil