THE PROBLEM In Holland, there are 900.000 over-65s that admit they feel extremely lonely. 200.000 of them only have social contact once a month(!).
THE IDEA We want to add an extra option to the telephone menus of large customer services, so you can call a lonely elder while you are on hold for longer than 5 minutes. When you are next in line, you will hear a beep. This gives you some time to finish your conversation.