Tui Fly Vakantie Verzoek

PROBLEM
All competitors in the holiday market are talking to the same people.


TARGET AUDIENCE
We decided to take a different approach and focus on the youngest members of the family.

INSIGHT
Kids have a say when it comes to holiday destinations.


THE IDEA
A mobile website that allows kids to persuade their parents to go on holiday to their favourite destination.

 

How does it work?

Step 1
The mobile website will ask kids if they are logged into the home network. 

Step 2
Kids select their favorite TUI Fly holiday destinations.

Step 3
They upload a picture with a personal message for their parents. 

Step 4
The tool creates a banner, that with the use of Dynamic IP Retargeting shows the banner to family members on the same address. 

laptopmetad_14laptopmetad_14

When kids use the website tool, we use their IP address to retarget their own made banners to the rest of the family in the house. This way a usually annoying banner, becomes a playful message. 

award-dog-NOSaward-dog-NOS

Awarded with Gold
Young Dutch Creatives