Volkswagen
Memory Lane

INTRODUCTION
Due to recent affairs, Volkswagen had some image building to do. 

INSIGHT
Volkswagen was founded to bring people together.

THE IDEA
A branded content series, where we let people relive a memory in their old Volkswagen.

Social

We asked Volkswagen owners for their most precious memories. A group of selected winners relived those memories in their old Volkswagen, reshooting lost wedding photo’s, taking road trips and remembering family members that passed away.

TV

We documented the stories of 4 Volkswagen drivers that relived and old memory. Each story focused on a different nostalgic domain: love, sport, music, and mechanics.