Volkswagen Roboboy

INTRODUCTION
Always be yourself, Unless you can be a Volkswagen, Then definitely be a Volkswagen.

THE IDEA
To celebrate the innovative side of Volkswagen, we created a suit that impressed even the youngest tech-savvy generation.

We used it to steal the show at a birthday party, get thousands to our dealers and even equipped it with an app that mimicks the innovations in the latest Volkswagens.

The Robosuit

Everyone could pick up their own Robosuit for free at their local Volkswagen dealer. 

Building your own

Because we know that not all the moms and dads are as handy as in our commercial, we helped them a little...

The app

To add an extra dimension to the suit, we also launched an app that mimics a few Volkswagen innovations from the commercial. Kids can measure their speed, play car sounds en control other feautures.

A Robosuit for everyone

We produced over 20.000 Robosuits and a couple extra for the die hard fans.